I cannot believe it’s Friday (again) already!
Doing something a little different for this week’s Fresh Face introduction because this is a special week for this amazing woman. Julie Drake just had her big launch for Mimi Gowns this week! Ever since I stumbled across her feed on Instagram, I have been obsessed with the gorgeousness of it all. So, in honor of Julie’s launch, I decided to just let her take the wheel and tell us all about herself and how this business came to be. I think you’ll be equal parts inspired and ready to shop. She’s a fellow North Carolina girl, which made me love her even more.
MEET JULIE (and Mimi Gowns)
My love for pretty nightgowns started very early. I remember watching my mom cook breakfast in her beautiful nightgowns, looking so lovely and graceful even though she had just gotten out of bed. It became a subconscious standard in my mind, and as I grew older I wanted to look and feel like the effortlessly beautiful woman I had watched care for us all growing up. When I became engaged to my now husband, Lukey (he says it's Luke. I say, "ok Lukey." hahaha;), I asked my mom if we could go shopping to find a pretty nightgown to wear when I got married. So we went shopping. Store after store, rack after rack of nightgowns that were too short, too strappy, too grandma-y, we went home empty-handed. So I continued wearing, at best, pajamas that were comfy, but not cute, and at worst, just my underwear because it felt pointless to put on ug PJ's.
A few years ago I decided, enough. Enough feeling so frumpy, and blah, and just not like myself at night in my old, ill-fitting, unflattering nightwear. And I thought, "I can't be the only one feeling this way. There have to be other women feeling this lack and frustration as well." So I started the process of designing pretty, comfy garment-friendly nightgowns, and having them manufactured so that we could feel like our prettiest, comfiest, best selves at night. I went through many prototypes and patterns before perfecting the design, and spent countless hours scouring fabric trade shows, baby in tow, to find the softest, most luxurious nightgown fabrics ideal for sleepwear. It's taken a year of working during nap time and late into the evening after putting kids down to get to this point, and I could not be happier. Because we are, finally, bringing fancy nightwear back! We just launched with three beautiful, high quality nightgown styles that keep you covered, make you feel so pretty, and are super, super comfy. So now we can all feel as beautiful getting ready for bed as we do getting ready for the day!
Aren’t these AMAZING?!
Julie, I’m so excited for you watching this dream come to life. I cannot wait to get my hands on one…if I can ever decide which to order first.